Pure London

Official application for Pure London

Welcome to Pure London.

Join our deep dive of discovery as we present the UK’s most dynamic collection of Womenswear, Footwear and Accessories, with 800 carefully created brands. 30% are new brands and over 40% are international from Korea to South America. Many are exclusively showing only at Pure London.

Our easy-to-use app will help you get the most out of your experience:

- Get your free trade ticket and register colleagues

- Search brands and products

- Plan your visit in advance

- Navigate using the interactive maps

- Save and share your favourite products, suppliers & seminars

- Create your personal schedule

- Stay connected @PureLondonShow