30s Dresses

Women’s fashion in the 1930s featured long gowns

1930s Style Dresses | Floral, Swing, Summer, Party

Women’s fashion in the 1930s featured long gowns, modest heeled shoes, and the new two piece suit. Flutter sleeves, floral prints, and ruffles shaped 1930s dresses into beautiful and feminine silhouettes. The look was tall and lean with modest necklines and midi tea lengths hems. The bias cut gave women gentle curves around the long waist with a slightly flared skirt. The decade was in an economic depression but the clothes were all Hollywood could talk about. A 1930s dress was cheerful and happy when made of summer whites, pastels and small prints. The later 30s embraced short hems, the swing skirt, and patriotic colors like navy and red. The current boho 70s trend was heavily inspired by 1930s gowns. Learn more about women’s 30s dresses.

Here are our favorite new 1930s style dresses available online. They each embrace 30s fashion with a mix of modern comfort. Add 1930s style jewelry and shoes to help you survive the “between war years” in style.

We also feature plus size 1930s dresses, 30s dresses in the UK and formal 1930s style dresses.

In previous decades, women would change clothes for every activity and for different times of day. As pockets were pinched by the economic decline in the 1930s, clothes that could be worn for multiple activities began to emerge. While one would not wear one’s house dress out to run errands, fine dresses were marketed as perfect for a day full of different activities. The same 1930s day dresses could be worn from street to afternoon: “From a shopping tour or business, to an important luncheon, tea, or matinee date,” or for “bridge with the girls, dinner, church on Sunday, or an informal evening.”

1930s Afternoon dresses to be worn out of the home for a variety of activities came in many popular styles, but always they strove to adhere to the 1930s ideal shape, summed up beautifully by this ad (left) for Wards in 1937: “wide shoulders, slim fitted waists, swinging lines.”

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