Brand Management

L'application de gestion de marque est la gestion et les caractéristiques de la marque immatérielle

Brand management application is an application specifically designed for you. which includes the management of real and intangible brand characteristics. In terms of product brands, the tangibles include the product itself, price, packaging, etc. While in the case of brand service, the tangibles include customer experience. Intangible includes emotional connections with products / services

?Topics Included in this Application are Listed Below?

? Brand Management - Overview

? What is a Brand?

? Brand Name

? What is Brand Management?

? Brand Imaging History

? Brand Essence

? Brand Elements

? Brand Management versus Product Management

? Brand Terminology

? Brand Management - Diversity

? Fast Moving Consumer Goods (FMCG) Brands

? Commodities

? Luxury Brand

? Brand Business to Business (B2B)

? Identifying and Determining Brand Position

? Defining and Establishing Brand Values

? Branding for Global Markets

? Brand Management - Promotion

? Brand Promotion Method

? The Role of Brand and Celebrity Ambassadors

? Online Brand Promotion

? Brand Management - Extensions

? Line Extension

? Brand Extensions

? Brand Adaptation Process

? Brand Adaptation Practices

? Factors Affecting Brand Extensions

? Rebranding

? Relaunch

? How to Re-Release the Brand?

? Brand Management - Co-branding

? Type of Co-branding

? The situation for Co-branding

? Points to Note before Co-branding

? Co-branding for Business Growth

Celebr Celebrity Support

? Brand Management - Performance

? Brand Launching

? Maintaining a Brand in the Long Term

? Adapting Brands to Match Various Markets

? Handling Changes to Brand Names

? Handling Brand Transfers

? Brand Management - Utilizing

? Importance of Brand Leveraging

? The Role of Brand Managers in Brand Leveraging

? Brand Management - Assessment

? What is Brand Audit?

? Brand Equity Measurement

? Financial Metrics

? Strength Metrics

? Consumer Metrics

Ikan Employer and Employee Branding

? CEO as Brand Leader

? Brand Value Measurement

? Tips for Successful Brand Management

Ands Brands and Branding Basics

? What is Branding?

? The Nature of Brand Relations with Customers

? Concept of Engagement and Branding

? Building a Successful Brand

? Brand Brands and Image Associations

? Brand Loyalty

? Brand Relations

? Relationships with Customer Insights

? Customer Equity Driven by Brand Equity

? Brand Management Process

? The Brand is Everything

? Brand Evolution

? Branding in the 1990s: Brand Categorization

? Brand Evolution

? Brand Value

? Brand Planning and Brand Potential

? Brand and Consumer Purchasing Process

? Limited Problem Solving

? Consumer Search for Brand Information

Dasar Basics of Brand Management

? Define your brand

? What is a Business Model?

? Develop brand guidelines.

? Conducting a SWOT analysis

? Why every entrepreneur must have a business mentor

? Prepare a risk management plan and business impact analysis

? Identify risks to your business

? Analyze and evaluate the impact of risk

? Treat risks to your business

APP FEATURES

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For you, why is this "Brand Management" application a unique application among all the other applications on the market? . Here are the features that make this application better than all Brand Management applications:

- Responsive and easy to navigate.

- More complete material

- Easy access to key issues in Brand Management.

- Search functionality helps you search terms easily

- Fast and lightweight application

- PDF form that is easy to read and clear

We continue to work hard to make this application improved and more valuable to you. Please send us an email for any questions / proposals / difficulties. If you like any feature of this application, don't forget to rate us on the play store.