Competitive Intelligence

Introduction à la veille concurrentielle et études de marché

What is 'Competitive Intelligence '

The process of collecting and analyzing information about competitors’ strengths and weaknesses in a legal and ethical manner to enhance business decision-making. Competitive intelligence activities can be basically grouped into two main types:

1) Tactical, which is shorter-term and seeks to provide input into issues such as capturing market share or increasing revenues; and

2) Strategic, which focuses on longer-term issues such as key risks and opportunities facing the enterprise. Competitive intelligence is different from corporate or industrial espionage, which use illegal and unethical methods to gain an unfair competitive advantage.

This Competitive Intelligence app contains:-

1) Competitive Intelligence

2) What is competitor Intelligence

3) Is it spy game or market research?

4) What is it and it's status

5) Competitive Market Intelligence Workshop

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