GP Go Beyond

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The Go Beyond Augmented Reality app will show you beyond what is real, what you see is not limited to what you can see. Grameenphone’s Brand Revamp Campaign has been tied up with an aspect of innovation in this augmented reality app. Simply point to any of the 4 images [Girl, Child, Jump & Girl on Log/Beach] in any medium [Press, Billboard, Website or Facebook], and experience wonders beyond what is real. For example, when placed at the child visual, users will see the background motion as if the child is revolving around. The last visual, for instance will show the sea-waters shimmering and the flickering of the sunrays. On all occasions, there will be a background voice-over talking about the brand philosophy. At the end of the animation, a play button, ‘Explore More’ will appear. On clicking this, the TV commercial of the brand will start playing. Users can also share the video through this app on their Facebook newsfeed.