idOO born identity

Increase brand equity phasing-out counterfeiting through identity of objects

idOO allows you to easily verify identity of Brand Leader’s products transforming in an innovative and amazing way your shopping experience.

Simply swiping your NFC enabled smartphone on the product you will be able to:

- Immediately verify the authenticity of the products and avoid purchasing of counterfeit items;

- Receive additional information on the product and the brand to be aware of the product quality, the way it has been built, the materials and all the other valuable multi medial information that can increase the buying experiences.

- Interact with the brand on the best way to use the product or having care about it and, in case, asking to be contacted for assistance to having a direct relation with the brand.

- Receive personalized promotion, advise on events and any other useful information that will increase the intimacy with the brand.

With idOO you will be able to interact with your favorite products and brands, using your smartphone for a new and innovative digital shopping experience.