Image Consultant Guide

Your appearance strongly influences other people's perception of you!

Do You Need an Image Consultant?

It used to be, that elite executives, sports stars and Hollywood celebrities hired image consultants.

Nowadays, anyone can hire one to help them improve their personal and professional style.

An investment in your appearance can improve your self-confidence, augment your social standing, and increase your job opportunities.

Politicians and celebrities are the only one who hire image consultants. Many people in the social scenes, art scenes and even the corporate scenes hire image consultants to hype up their image and therefore make them appear better than they really are. After all, everything is all about perception.

Often image consultants are hired when situations are already dire and the person need a change in image fast.

What is an Image Consultant? What do they do?

An Image Consultant counsels individual and corporate clients on appearance, behaviour and communication through individual consultations, coaching, presentations, seminars and workshops.

By what other name/profession can they be referred to?

The Image Consultants or Image industry is referred to in a variety of different terms:

Appearance Management

Fashion Consulting

Fashion Styling

Image Management

Makeover Consulting

Perception Management

Personal Branding

Visual Branding

Wardrobe Consulting

Why does image matter so much?

Image matters because people often make assumptions based on limited information and that when we observe a single physical characteristic or behavior in someone, we are likely to assume that that person has a number of other qualities as well.

For example:

Someone may be perceived as confident because they have a firm handshake

They may be seen as trustworthy because they make eye contact

They may be judged as capable, professional, successful - even wealthy or- because they are well dressed

But the reverse is also true.

A CREDIBLE IMAGE IS THUS VITAL!

Your appearance strongly influences other people's perception of your:

Financial success

Authority

Trustworthiness

Intelligence

Suitability for hire or promotion

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