International Marketing

Learn International Marketing terms, definitions and etc Anytime Anywhere. Free!

International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

International Marketing is the practice of marketing principles by industries in one or more than one country across the national borders. This is a brief introductory Learn International Marketing that explains the basic concepts, strategies and challenges included in International Marketing.

The Learn International Marketing will be useful for students from management streams who aspire to learn the basics of International Marketing. Professionals, especially managers, aspirants of entrepreneurship regardless of which sector or industry they belong to, can use the Learn International Marketing to learn how to apply the methods of International Marketing in their respective enterprise.

International marketing Covers Following contents

What is Business?

What is International Business?

Importance of International Business

Internationalization of Business

Advantages of Internationalization

Globalization

Factors Causing Globalization of Businesses

Adapting to Changing Needs

Country Attractiveness

Business Environments

Protectionism

End of Protectionism in History

Liberalization Vs Deregulation

Arguments, Counterarguments, and Discussions

Liberalization, Privatization, and Globalization

Revolutionary Economic Trends

General Agreements on Tariffs & Trade

GATT – Major Principles

Role of GATT in Promoting International Trade

World Trade Organization

Reasons behind the Formation of WTO

Role of WTO in Promoting International Trade

Role of Developing Countries

Global Trade - Major Challenges

Modern Theories

Global Competitiveness

Factors Affecting Global Competitiveness

What are Regional Trading Blocs?

Regional Trading Blocs – Advantages

Disadvantages

Major Trade Blocs

Strategic Compulsions

Areas of Strategic Compulsions

Standardization Vs Differentiation

Strategic Options

Factors that Affect Strategic Options

Global Portfolio Management

Factors Affecting Global Portfolio Investment

Modes of Global Portfolio Management

Drawbacks of Global Portfolio Management

Modes of Entry

Organizational Structures

Centralization vs. Decentralization

Use of Subsidiary Board of Directors

Organizational Structures in – Detail

Control Mechanisms

Objectives of Control

Types of Control Mechanisms

Approaches to Control Mechanisms

Constraints of Control Approaches

Performance Issues

Effective Performance Measurement System

Performance Evaluation System

Financial and Non-Financial Measures of Evaluation

Types of Performance Evaluation Systems

Production Issues

Factors that Affect Production

Facility Location

Scale of Operations

Cost of Production

Make-or-Buy Decisions

Supply Chain Issues

Globalization and its Effect on Supply Chain

Global Marketing Mix

Consumer Products

Price

& much more

Applying the Golden Rule to International Business

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