Marketing Management

notes simples et propres de la gestion du marketing pour apprendre des activités commerciales.

Simple and clean notes of marketing management for learn business activities. Marketing Management has very important topics which are given below unit wise :

Unit - I

Concept of Marketing and marketing Management

Difference between market and marketing

Retailing and selling.

Functions of marketing management Role of marketing in economic development

Indian Marketing

Environment Marketing mix

Marketing planning

Planning Process

Market Segmentation; its concept, Nature and bases

Unit - II

The Concept and Component of Marketing Information System

Marketing Research Concept

Objectives and process

Role, Factors and Steps of Sales forecasting

Product planning and development

Product classification

Product life Cycle

Product Positioning and diversification

Development of New Product

Unit - III

Product Branding and packaging Product pricing decision

methods of Price Determination

New Product Pricing

Resale Price Maintenance

Challenges before modern Marketing in India

Marketing and Social responsibility

Marketing Ethics

Unit - IV

Concept and significance of sales promotion

Sales promotion Programmes and strategies

Sales Management : Meaning, objective, Recruitment and selection

Training Compensation to sales staff

Role and significance of Personal selling

Qualities of sales force

Types of personal selling

Channels of Distribution

Concept and components of Physical distribution

Unit - V

Concept, Nature, Objectives and Importance of Advertisement

Effects of Advertising on production

Market

Social effects and Ethical issues in Advertising

Advertising process

Media role and their selection

Advertising Message Measuring Advertisement Effectiveness

Objective and methods

Advertising Audit

Advertising Agency, Function, types and selection