Marketing Management

La gestion du marketing analyse, planifie, met en œuvre et supervise les programmes

The philosophy of the marketing concept aims to give satisfaction to the desires and needs of buyers / consumers. All activities within the company that adhere to the concept of marketing must be directed towards meeting these objectives.

Definitively it can be said that: The concept of marketing is a business philosophy which states that satisfying consumer needs is an economic and social requirement for the survival of the company (Stanton, 1978).

Important Elements in the Marketing Concept:

Market oriented is consumer oriented

Preparation of integrated marketing activities

Achieving the level of customer satisfaction

The concept of management essentially includes the efforts and strategies adopted by management in order to achieve a level of customer satisfaction.

Marketing Management is analyzing, planning, implementing, and supervising programs that aim to generate exchanges with the intended market with the aim of achieving company objectives.

This system also includes instructions about the knowledge and skills needed to study Marketing Management such as:

Marketing Management

Principles of Marketing

Marketing research

Marketing Management

Strategic Marketing

Marketing Services

International Marketing

Consumer behavior

Integrated Marketing Communication

, etc.

Start Learning in Marketing Management. Get a quick view of the requirements and details about the school, job assignments and certifications to find out if this is a career for you to get a Bachelor's degree in Marketing Management

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