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Inbound Marketing, in simple terms, is the process of helping potential customers find your business. This often happens before the customer is ready to make a purchase, but early contact can turn into brand preference and ultimately leads and revenue. Inbound marketing is a strategy that uses many forms of attraction marketing - content marketing, blogging, events, search engine optimization (SEO), social media, etc. - to build brand awareness and attract new business. While outbound marketing seeks customers, inbound marketing focuses on visibility, so potential buyers come to you. Rather than "renting attention," companies employing inbound marketing are focusing on new methods aimed at creating awareness, developing relationships, and generating leads.