Rádio Parque Musical

Rádio Parque Musical: digital convergence, innovating interaction with the public.

Parque Musical Radio. The radio station, an important vehicle of communication, finds on the internet a great mode of transmission that proposes new experiences and new communication strategies, especially between the speaker and the public, which are increasingly multimedia. The objective of this work is to analyze the context of digital and media convergence, as a complex period, full of challenges, demands and many opportunities, especially in marketing. In this context of opportunities, radio, although preserving its sound identity, interacts with the convergence system and finds a positive aspect in it, that is, radio remains a friendly, friendly medium, interacts with new media, following the innovative trends of its increasingly demanding audience, present in the most diverse geographic locations in the world.