The Business Library

Cette édition récemment révisée et mise à jour (anciennement intitulée Comment utiliser l'entreprise.

From Library Journal

This newly revised and updated edition (formerly titled How To Use the Business Library), the first in 12 years, is a key to timely and relevant business information. Written by two marketing professors and two librarians, this work is divided into four main sections: Introduction to Business Research and the Library; Research Strategies and General Sources of Business Information; Sources of Business Information; and Using What You've Learned. Each of the 16 chapters features an introduction to the topic, an in-depth descriptive list of relevant sources, and research tasks the sources can be used to perform. Expanding coverage on new and emerging technologies in business sources, this edition also provides new methods of accessing this information. Additionally, subject, author/title, organization, and association indexes have been included as well as more international sources, databases, and government publications. The final chapter/section guides the reader through the preparation of a research-based business report. A necessary purchase for academic libraries and very useful in public libraries.?Susan C. Awe, Jefferson Cty. P.L. System, Arvada, Col.

Copyright 1996 Reed Business Information, Inc.

From Booklist

This is the first new edition of this work in a dozen years. The emphasis of The Business Library and How to Use It is on research strategy rather than on detailed descriptions of individual sources. Principal author Maier is professor of marketing at Lawrence Technological University in Southfield, Michigan. Among his collaborators are two librarians.

The book is arranged in 16 chapters divided over four broad sections. Section 1 provides an introduction to business research and the library. The second section is devoted to outlining research strategies and describing general sources of business information. Among the topics covered here are indexes to periodicals, databases and database searching, and database vendors. Specific sources of business information are covered in section 3. Categories of sources discussed include "Yearbooks & Encyclopedias," "Directories," "Government Publications," "International Sources," and "Associations." The final section shows readers how to use what they have learned to write a library research^-based report. Each of the 16