International Business Management

processus d'internationalisation des entreprises multinationales

International business" is also defined as the study of the internationalization process of multinational enterprises. A multinational enterprise (MNE) is a company that has a worldwide approach to markets, production and/or operations in several countries. Well-known MNEs include fast-food companies such as: McDonald's (MCD), YUM (YUM), Starbucks Coffee Company (SBUX), Microsoft (MSFT), etc. Other industrial MNEs leaders include vehicle manufacturers such as: Ford Motor Company, and General Motors (GMC). Some consumer electronics producers such as Samsung, LG and Sony, and energy companies such as Exxon Mobil, and British Petroleum (BP) are also multinational enterprises.

?An international business has many options for doing business, it includes,?

? Exporting goods and services.

? Giving license to produce goods in the host country.

? Starting a joint venture with a company.

? Opening a branch for producing & distributing goods in the host country.

? Providing managerial services to companies in the host country.

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